MEDIA RELEASE

New partnership with Bose Professional:
ALSO Strengthens Collaboration Portfolio

The Next Normal will be remote, which entails an increasing demand for collaboration applications. In 2020 ALSO systematically extended its portfolio in this area and is now announcing a strong, new partnership with Bose Professional.

Since the beginning of the pandemic, demand for video conferencing products has been constantly on the rise, with a focus on small- and medium-sized video conferencing rooms based on Microsoft Teams solutions. Bose Professional provides the market with a variety of solutions, scalable to different sizes of conferencing rooms. The Bose Videobar^TM VB-1 USB all-in-one conferencing device is Microsoft Teams Certified and connects to existing network infrastructure, seamlessly integrating with popular third-party cloud services including Microsoft Teams, Google Meet, Zoom and more. The Remote management and configuration capabilities make it simple to deploy and manage from anywhere, whether a single unit or up to one thousand devices installed in conference rooms across the globe.

ALSO's dedicated European AV Solutions team will focus on developing and deploying solutions for remote communication. "The collaboration business plays to one of the strengths of ALSO, in combining software, hardware and pre-configuration in our own warehouse config-centers. We have an excellent portfolio for the requirements of the remote world and are convinced that after the initial rush of 2020, customers will now look for professional, high-quality remote work environments. This is why we expect a high demand for Bose Professional products, already from today, with requests for the Videobar VB1 being particularly strong. Our team is ready to create exactly the right solutions for our customers, enabling end customers to work efficiently and smoothly in a connected world," says Gustavo Möller-Hergt, CEO of ALSO Holding AG (SIX: ALSN).

"Bose Professional is pleased to be partnering with ALSO on the distribution of our conferencing products in Europe. Our conferencing solutions brings the ease-of-use and Bose audio quality to unified communications," shared Hans Vereecken, sales manager, EMEA for Bose Professional. "Today, people are working from every location, and with ALSO's network, the market will have the solutions needed to make every meeting better wherever you are working."

The Bose Videobar VB1 conferencing product integrates seamlessly with existing platforms, bringing enhanced video and audio performance to popular third-party cloud services, simplifying huddle and meeting spaces.

Ordering is possible as of today.

Direct link to media release: https://www2.also.com/press/20210216en.pdf

Contact ALSO Holding AG:
Beate Flamm
Senior Vice President Communication
E-Mail: beate.flamm@also.com

ALSO Holding AG (ALSN.SW) (Emmen/Switzerland) brings together providers and buyers of the ICT industry. ALSO offers more than 660 vendors of hardware, software, and IT services access to over 110 000 potential buyers, who can call a broad spectrum of other customized services in the logistics, finance, and IT services sectors, as well as traditional distribution services. From the development of complex IT landscapes, the provision and maintenance of hardware and software, right through to the return, reconditioning, and remarketing of IT hardware, ALSO offers all services as a one-stop shop. ALSO is represented in 23 European countries and generates total net sales of approximately 10.7 billion euros with around 4 000 employees in the fiscal year 2019. The principal shareholder of ALSO Holding AG is the Droege Group, Düsseldorf, Germany. Further information is available at https://also.com.

Droege Group
Droege Group (founded in 1988) is an independent advisory and investment company under full family ownership. The company acts as a specialist for tailor-made transformation programs aiming to enhance corporate value. Droege Group combines its corporate family-run structure and capital strength into a family-equity business model. The group invests its own equity in "special opportunities" with a focus on medium-sized companies and spin-offs as well as strategically in buy & build transactions. With the guiding principle "execution - following the rules of art", the group is a pioneer in execution-oriented corporate development. Droege Group follows a focused investment strategy based on long-term oriented megatrends. Enthusiasm for quality, innovation and speed determines the company's actions. In recent years Droege Group has successfully positioned itself in domestic and international markets and operates in 30 countries. More information: https://droege-group.com