AUDIOVALLEY (EPA:ALAVY) - Targetspot - Radionomy division’s advertising platform - strengthens positions in Europe with first office in the Netherlands

Transparency directive : regulatory news

30/08/2018 18:08

Press release
www.audiovalley.com

30 August, 2018 - 17:40 CEST
Audiovalley : Caroline Dupuis * press@audiovalley.com *
Actifin : Victoire Demeestère * vdemeestere@actifin.fr *

Targetspot - Radionomy division's advertising platform - strengthens positions
in Europe with first office in the Netherlands

AudioValley (ISIN Code: BE0974334667/ Ticker: ALAVY) today announces the
opening of a new sales office for Radionomy's advertising platform, Targetspot,
and the appointment of Geert Hoogeveen to the position of Managing Director.
This push into the Dutch market is perfectly consistent with the group's
expansion strategy in Europe, as presented at the time of its Initial Public
Offering on the Euronext Growth market in July.

Targetspot sets up in the Netherlands to bolster leadership in Europe

Targetspot, one of the foremost, intergrated digital radio advertising
platform, is pleased to announce the opening of a sales office in the
Netherlands. With this latest move, the advertising platform, which is
dedicated to monetising the Radionomy division, is extending its international
reach and bolstering its local market presence, to better connect publishers
and advertisers and ensure they take full advantage of market opportunities.

According to the European Broadcasting Union (EBU)1, the Netherlands was the
"most promising digital radio market" in 2016. Last year, the Dutch digital
radio market generated more than EUR220m in sales, up 25% on 20162.

Geert Hoogeveen appointed Managing Director

In order to steer its expansion into this new country, the Group has appointed
Geert Hoogeveen as Managing Director. Geert Hoogeveen has over 20 years'
experience in the digital media sector, notably working for companies like
Microsoft and RTL. For the last 7 years, he has been Managing Director
Netherlands at GroupM, the subsidiary of world n°1 advertising group WPP. In
this capacity, he headed three strategic technological business lines: trading
desk XaXis, mobile performance marketing unit, Light Reaction, and programmatic
advertising solution Plista.

"Digital audio advertising is still in its infancy. I'm very enthusiastic about
joining such an ambitious and visionary Group, which has proprietary technology
and ranks among the leading players in its market. I share management's
conviction that digital audio now harbours sizeable opportunities and is a
veritable revolution for advertisers." says Geert Hoogeveen.

(1) European Broadcasting Union - Media Intelligence Service - Digital Radio
2016
(2) Report on 2017 Digital Advertising Spend - The Netherlands - Avril 2018

A new milestone in Targetspot's international expansion

After bolstering its presence in North America, with the opening of Targetspot
offices in Toronto and Los Angeles, and also in Madrid, the Radionomy division
has reached a new milestone in its international growth drive. The move to
strengthen its European footprint, which comes just one month after AudioValley
Group's IPO, is perfectly consistent with its strategy of rapidly expanding in
the Spanish, German and Dutch markets. Radionomy now has a direct foothold in 6
countries and, thanks to its advertising platform Targetspot, is in prime
position to speed up its expansion and take advantage of the vibrant growth in
European and North American markets.

"We are proud to welcome Geert Hoogeveen to Audiovalley Group. Geert is a
renowned expert in programmatics and has solid experience of the Dutch market.
His presence in our teams will be a real advantage in speeding up our expansion
by forming privileged relationships with our European clients and with new
local publishers. I am convinced that his knowledge of the digital audio market
and his dynamic approach will play a decisive role in deploying our business
across Europe." comments Alexandre Saboundjian, AudioValley CEO and founder.

CONTACTS

AUDIOVALLEY
Caroline Dupuis
+ 32 (0) 2 466 31 60
press@audiovalley.com

ACTIFIN, financial communication
Victoire DEMEESTERE
+33 (0)1 56 88 11 11
vdemeestere@actifin.fr

ACTIFIN, financial media relations
Jennifer Jullia
+33 (0)1 56 88 11 19
jjulia@actifin.fr

AUDIOVALLEY's latest news

29/04/2020 17:40

AUDIOVALLEY (EPA:ALAVY) - Targetspot - Radionomy division’s advertising platform - strengthens positions in Europe with first office in the Netherlands

Transparency directive : regulatory news

AUDIOVALLEY's latest news

Other stories