AUDIOVALLEY (EPA:ALAVY) - Strategic partnership launched with Prisa Radio to monetise the digital audio audience of the world’s leading Spanish-language radio group

Transparency directive : regulatory news

13/09/2018 17:40

Press release
www.audiovalley.com
13 September, 2018 - 17:40 CEST
Audiovalley : Caroline Dupuis - press@audiovalley.com -
Actifin : Victoire Demeestère - vdemeestere@actifin.fr -

Strategic partnership launched with Prisa Radio to monetise the digital audio
audience of the world's leading Spanish-language radio group

AudioValley (ISIN Code: BE0974334667/ Ticker: ALAVY) today announces the launch
of the partnership between Targetspot, the Radionomy division's advertising
platform, and Prisa Radio in Spain, the leading Spanish media group on the
Spanish-speaking radio market, subsequent to the agreement signed in August
2018.

In March 2018, the Radionomy division began rolling out its advertising
platform, Targetspot, on the Spanish market with the opening of a sales office
in Madrid. By launching this partnership aimed at monetising Prisa Radio's
entire network, Targetspot has entered a new phase in its proactive commercial
strategy on the Spanish and international market.

Under the agreement, Targetspot will provide its expertise in monetising
digital audiences by planning and optimising the performance of ad campaigns
spanning Prisa's network.

Monetising the digital audience of a world leader in Spanish-language radio

Prisa Radio is a Spanish media group that dominates the airwaves in several
countries, both in Spain and Latin America, thanks to highly popular stations
such as Cadena SER, LOS40, M80 Radio and Maxima FM. This portfolio represents
35% of the Spanish radio audience and averages more than 9.5 million daily
listeners in the country.

In H1 2018, Prisa posted revenue in excess of EUR93 million for its Radio
business in Spain.

Targetspot is now responsible for monetising the digital audio audience of
digital radio stations and podcasts for the entire Prisa network in the
following countries: Spain, France, Germany, Italy, the Netherlands, the United
Kingdom, Canada and the United States.

Another successful milestone in the fast-paced roll-out of the advertising
platform, Targetspot

After announcing it had set up shop in the Netherlands at the end of August,
Targetspot consolidated its penetration of the international market in Spain
and all Prisa Radio countries of operation. This partnership represents a
decisive competitive advantage in these rapidly growing markets.

The expansion of Targetspot's geographic coverage is one more milestone in the
implementation of AudioValley Group's international development strategy.
Monetising Prisa Radio's audience and strengthening Targetspot's presence in
Spain are perfectly in line with the Group's growth strategy, aimed at taking
full advantage of the shift in advertising budgets to digital media in
Europe.

"We are thrilled with the launch of this agreement with PRISA, a leader on the
radio market in Spain and several South American countries. Targetspot's
know-how and expertise were critical selling points in creating this
partnership. Our innovative and high-performance technological tools in digital
audio targeting will build major value for Prisa's stable of radio stations
and, I firmly believe, will generate substantial revenues for both parties."
comments Alexandre Saboundjian, AudioValley CEO and founder.

CONTACTS
AUDIOVALLEY
Caroline Dupuis
+ 32 (0) 2 466 31 60
press@audiovalley.com

ACTIFIN, financial communication
Victoire DEMEESTERE
+33 (0)1 56 88 11 11
vdemeestere@actifin.fr

ACTIFIN, financial media relations
Jennifer Jullia
+33 (0)1 56 88 11 19
jjulia@actifin.fr

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AUDIOVALLEY (EPA:ALAVY) - Strategic partnership launched with Prisa Radio to monetise the digital audio audience of the world’s leading Spanish-language radio group

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