EURAZEO (EPA:RF) - EURAZEO BRANDS INVESTS IN PAT MCGRATH LABS

Transparency directive : regulatory news

16/07/2018 17:30

PRESS RELEASE

         PAT MCGRATH LABS SELECTS EURAZEO BRANDS AS INVESTMENT PARTNER

New York, July 16, 2018 - Eurazeo Brands has made an investment in Pat McGrath
Labs, the iconic makeup brand created by Pat McGrath, the number one makeup
artist in the world. Eurazeo, a leading global investment company with ~EUR16
billion of assets under management, joins ONE Luxury Group, a dedicated luxury
investment fund, as minority shareholders in the company. Eurazeo's total
investment is $60 million, bringing total external funding to date to $88
million. The new capital will help Pat McGrath Labs build on its incredible
success and enable the company to further expand its distribution in the U.S.,
as well as meet increasing demand worldwide. Additional terms of the deal were
not disclosed.

Founded by McGrath in 2016, Pat McGrath Labs quickly revolutionized modern
beauty through its must-have, straight-from-the-runway makeup experience. In
its early days, products such as Pat McGrath Labs' brilliant Gold 001, which
sold out in less than six minutes, captured the imagination and attention of
the industry, making it one of the most talked-about beauty launches. In the
fall of 2017, Pat McGrath Labs debuted its core collection of makeup on
patmcgrath.com and at select Sephora locations in North America. The highly
anticipated launch generated incredible media attention and captivated
consumers with some of the most unique and coveted makeup ever made available
to the public. This fall will see the introduction of new product categories to
complement the brand's best-selling lipsticks, eyeliners and eyeshadows.

Pat McGrath Labs has reached top selling SKU status at Sephora with various hit
products and was also voted the number one most engaged beauty brand in a
Facebook survey of 500 top beauty brands. Pat McGrath Labs has already garnered
over 30 billion media impressions since launch.
On creating Pat McGrath Labs and partnering with Eurazeo Brands, McGrath said:
"It has always been my dream to create an iconic beauty brand that goes beyond
the usual limitations, that lives outside the parameters of what is expected. I
am thrilled to be working with the unique and expert team at Eurazeo Brands."

"We are honored to be working with Pat, whose vision, talent and trailblazing
history in the beauty industry have set Pat McGrath Labs up to be one of the
most authentic and innovative makeup brands to ever come to market," said Jill
Granoff, CEO of Eurazeo Brands. "We're excited to combine our experience of
building global beauty and fashion brands with Pat and her team's unmatched
creativity and passion." Granoff has also had a successful career in beauty and
fashion, including 10 years in senior leadership roles at Estée Lauder and
seven years at Victoria's Secret Beauty, where she helped to double sales from
$500 million to $1 billion and launched the brand internationally during her
tenure as President and Chief Operating Officer.

Virginie Morgon, CEO of Eurazeo, added, "We look forward to joining Pat McGrath
Labs on its global journey to reach millions of new consumers who have followed
the brand for years. We love to partner with brilliant entrepreneurs like Pat
and believe this investment will be a success."

About Pat McGrath

Pat McGrath is an incomparable beauty trendsetter, having inspired and created
the most ground-breaking and celebrated makeup looks  of  the  21st  century.
Named  "the  most  influential  make-up  artist  in  the  world"  by Vogue,
McGrath curates and creates the makeup looks for the couture and prêt-a-porter
runway shows of the leading luxury fashion houses, including Prada, Louis
Vuitton, Versace, Givenchy, Maison Margiela, Valentino and many others.

McGrath created the makeup looks for every Vogue Italia cover for more than 10
years, working with legendary photographer Steven Meisel, as well as for
countless other covers, editorials, and campaigns for the world's pre-eminent
publications and luxury brands. McGrath is Beauty Editor-at-Large for British
Vogue. McGrath is also the creative force behind top international makeup
brands, including Giorgio Armani cosmetics, Gucci Beauty, Dolce & Gabbana: The
Makeup, and as former global creative director of P&G Beauty, successfully
transformed P&G Beauty into a leading player in luxury color cosmetics.

McGrath was honored by Her Majesty Queen Elizabeth II for services to fashion
and beauty and has been designated a Member of the Order of the British
Empire.

About Eurazeo Brands

Eurazeo Brands aims to invest a total of $800 million in high potential U.S.
and European consumer companies with differentiated brands across a wide range
of verticals including beauty, fashion, home, wellness, leisure and food.
Eurazeo Brands partners with visionary founders and strong management teams to
drive value creation by leveraging Eurazeo's brand building and operating
expertise, as well as its global network, with offices across four continents.

About Eurazeo
With a diversified portfolio of approximately EUR16 billion in assets under
management, including EUR10 billion from third parties, Eurazeo is a leading
global investment company with offices in Paris and Luxembourg, New York,
Shanghai and Sao Paulo. Its purpose and mission is to identify, accelerate and
enhance the transformation potential of the companies in which it invests. The
firm covers most private equity segments through its five investment divisions
- Eurazeo Capital, Eurazeo Croissance, Eurazeo PME, Eurazeo Patrimoine and
Eurazeo Brands - and through three Idinvest business divisions: Venture
Capital, Private Debt and Dedicated Portfolio & Funds. Its solid institutional
and family shareholder base, robust financial structure free of structural
debt, and flexible investment horizon enable Eurazeo to support its companies
over the long term. As a global long-term shareholder, the firm offers deep
sector expertise, a gateway to global markets, and a stable foothold for
transformational growth to the companies it supports.

Eurazeo is listed on Euronext Paris.

ISIN: FR0000121121 - Bloomberg: RF FP - Reuters: EURA.PA

About ONE Luxury Group

ONE Luxury Group is an investment fund focused on disruptive consumer and
retail luxury businesses that combine both traditional and new communication
and retail distribution models. ONE Luxury's mission is to help build luxury
brands that embrace new models of communication and customer acquisition whilst
combining the best of traditional and online retail.

EURAZEO CONTACTS

CAROLINE COHEN
HEAD OF INVESTOR RELATIONS
E-mail: ccohen@eurazeo.com
Tél: +33 (0)1 44 15 16 76

STEPHANIE MARIA-BAJARD
DIR. COMMUNICATION
E-mail: smaria-bajard@eurazeo.com
Tél: +33 (0)1 44 15 80 44

PRESS CONTACT

EDELMAN
CARLEIGH ROESER
E-mail: Carleigh.roesler@edelman.com
Tel: (917) 344 4779

    For more information, please visit the Group's website: www.eurazeo.com
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