KIRKLAND, WA / ACCESSWIRE / April 17, 2024 / Enlyft, the leading predictive selling platform for go-to-market teams, today announced the launch of four groundbreaking capabilities, now available to all customers. These AI-powered enhancements help B2B organizations worldwide to identify, prioritize, and engage at scale with the right buyers.
Enlyft has long been a pioneer in simplifying complex go-to-market (GTM) strategies and building dynamic models for the world's leading technology companies, giving them unprecedented platform access to target millions of accounts by using proprietary data and analytics only available through the Enlyft Company Graph. Now, Enlyft is opening these trailblazing predictive models and capabilities to every high-growth and large enterprise-enabling organizations to precisely identify their total addressable market (TAM), focus on the right ideal customer profile (ICP), prioritize buying signals to get ahead of competitors, and leverage GenAI with every buyer interaction.
"Our new predictive selling capabilities will be game-changing for Enlyft customers," said Lokesh Dave, Enlyft CEO. "We have been solving the hardest GTM challenges for some of the largest technology companies on the planet. Account Fit and Buying Signals let modern sales and marketing teams take advantage of generative AI at scale and offer new ways to target the right customers, accelerate results, and sell more efficiently."
"We are huge fans of Enlyft and the ROI they provide," said Pete Hanson, Microsoft Director Customer Insights, WW SMB Organization. "No other vendor can deliver B2B account intelligence at scale, combined with an expertise in building proprietary models. We have been piloting Enlyft's next-generation capabilities for several months with key selling and partner teams-it's incredibly effective and works well with our Microsoft Copilot initiatives."
"Enlyft is a critical component of our go-to-market efforts," said Carlos Velasquez, Pax8 VP Revenue Planning & Operations. "With the dynamic propensity and lead scoring models we've already built with Enlyft, we can leverage the new GenAI capabilities to generate unique customer and partner insights and personalize our communications at scale."
B2B GTM efforts transformed with new predictive capabilities
Despite large investments in sales and marketing technology, organizations still struggle to identify, prioritize, and engage with the right customers. Enlyft takes a radically different approach to GTM success by applying expertise in machine learning and AI to bring new predictive selling capabilities into the platform without requiring first-party data.
Additional updates, including a new business plan
In addition to the four predictive capabilities, Enlyft is announcing a new subscription plan to help organizations get started quickly, as well as further platform enhancements.
Enlyft is a sponsor at the upcoming Forrester B2B Summit May 5-8, 2024, in Austin, TX. In their speaking session entitled "Radically transform your ICP Fit for GTM success," they will share how enterprises can reinvent their ICP Fit by leveraging data intelligence, models, intent signals, and the power of GenAI.
For more information about Enlyft, visit https://enlyft.com/.
Contact Information:
Michael Schultz
CMO
schultz@enlyft.com
+1 425-405-0001
SOURCE: Enlyft
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