Canadian sustainable, treefree diaper IPO candidate, Soft N Dry Diapers Corp., is strengthening its European advisory team with the appointment of Dr. Tanja Hacker to the company's advisory board. Dr. Hacker is the founder and CEO of Retail Experts Group, a consulting firm specializing in retail strategy, category management and private label growth. Over the course of her career, she has held leadership positions at well-known retailers, including Vice President at Lidl and Managing Director at Aldi Nord.

In these positions, she played a key role in growing private label and increasing profitability in the highly competitive discount sector. Her expertise in consumer trends, operational efficiency and sustainability will play a central role in leading Soft N Dry's Retail Consumer Connection Program in Europe, which supports private label TreeFree DIaper™ with econoLiite Core™.

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Soft N Dry Diaper appoints ex-Aldi managing director to its advisory board

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