DGAP-Ad-hoc: SAP SE / Key word(s): Strategic Company Decision/IPO
SAP SE: SAP Announces Intent to Take Qualtrics Public

26-Jul-2020 / 23:02 CET/CEST
Disclosure of an inside information acc. to Article 17 MAR of the Regulation (EU) No 596/2014, transmitted by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

Qualtrics is the market leader and creator of the Experience Management (XM) category, a large, fast growing and rapidly evolving market.  

'SAP's acquisition of Qualtrics has been a great success and has outperformed our expectations with 2019 cloud growth in excess of 40%, demonstrating very strong performance in the current setup,' SAP CEO Christian Klein said. 'As Ryan Smith, Zig Serafin and I worked together, we decided that an IPO would provide the greatest opportunity for Qualtrics to grow the experience management category, serve its customers, explore its own acquisition strategy, and continue building the best talent. SAP will remain Qualtrics' largest and most important go-to-market and research and development (R&D) partner while giving Qualtrics greater independence to broaden its base by partnering and building out the entire experience management ecosystem.'

'When we launched the Experience Management category, our goal was always to help as many organizations as possible leverage the XM Platform as a system of action,' Qualtrics founder Ryan Smith said. 'SAP is an incredible partner with unprecedented global reach, and we couldn't be more excited about continuing the partnership. This will allow us to continue building out the XM ecosystem across a broad array of partners.'

SAP agreed to acquire Qualtrics just four days before Qualtrics was to go public in 2018, recognizing the potential of bringing together experience and operational data (X+O) to help organizations take action. 

SAP is fully committed to Experience Management and the Qualtrics XM Platform(TM) as a key element of its Intelligent Enterprise Strategy. SAP will remain Qualtrics' closest and most important co-innovation and go-to-market partner.

About SAP
SAP's strategy is to help every business run as an intelligent enterprise. As the market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world's transaction revenue touches an SAP(R) system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers' businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want - without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people's lives. For more information, visit www.sap.com.

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