NEW YORK, NY / ACCESSWIRE / May 15, 2024 / The Influencer Marketing Factory, a global influencer marketing agency, released a comprehensive infographic on the growing influence of virtual influencers in social media. This report, stemming from a survey of 1,000 U.S. participants, sheds light on the evolving dynamics between consumers, brands, and digital personalities in the marketing landscape.
The research indicates a strong awareness of virtual influencers, with 79% of respondents familiar with these digital entities. More than half of those surveyed follow at least one virtual influencer, drawn by their unique blend of technology and creativity. These virtual personalities are most popular on YouTube, TikTok, and Instagram, proving their versatility across different platforms.
Key insights from the survey include:
For more information on the report or to explore collaboration opportunities, please visit our dedicated blog post.
About The Influencer Marketing Factory: The Influencer Marketing Factory is a global digital marketing agency specializing in influencer-driven campaigns and innovative digital strategies. With a focus on cutting-edge technology and data-driven approaches, the agency empowers brands to achieve their marketing goals through creative and effective solutions.
Contact Information
Amy Collins
PR Specialist
amy@theinfluencermarketingfactory.com
SOURCE: The Influencer Marketing Factory
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