SUNRISE UPC GMBH Sunrise and Stöckli present the limited-edition Levada skis – a third of the sales proceeds will go towards youth development
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Sunrise UPC GmbH
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Sunrise, the main sponsor of Swiss-Ski, and Stöckli, the largest Swiss producer of skiing equipment, present the exclusive Levada skis, inspired by the Levada design of the Swiss ski athletes’ racing suit. Stöckli is producing only 64 pairs of these ultra-limited-edition skis. The decision to make 64 pairs of ski reflects the 64 Swiss podium spots achieved during the 2022/2023 World Cup season and is a tribute to the successful start of the partnership between Sunrise and Swiss-Ski and the incredible accomplishments by Swiss athletes. The Sunrise logo will be displayed on the Levada skis to highlight the close partnership. The skis will be available exclusively online in Switzerland in two different sizes from 3 January 2024.
Contributing to the development of young talents CHF 500.‒ for each pair of skis sold, a third of the sales price of CHF 1,499.‒, which includes bindings and riser plate, will be donated for the development of young skiing talents. «As a long-term partner of Swiss-Ski, we’re keen to support the association in offering new approaches to the fan experience and laying a solid foundation for the sport. With this in mind, we also want to contribute to the future success of Swiss winter sports and enable the stars of tomorrow to get one step closer to their goal,» says André Krause, CEO of Sunrise.
Skis in the design of the Levada racing suit The skis feature the same look as the Levada racing suit worn by Swiss ski athletes. «Levada is Rhaeto-Romanic and represents both the sunrise and the act of getting up time and time again no matter what knocks you down, in keeping with our brand and the athletic spirit. The design of the new racing suit is an expression of this ‒ and our ski stars have shown us their will to win perfectly in their performances, helping Switzerland reclaim its title of the best alpine-skiing nation,» says Andreas Caluori, Senior Director Brand & Marcoms.
About Stöckli Stöckli Swiss Sports AG is the most successful ski manufacturer in Switzerland, both in ski sales and active racing. The company has ten sports shops and two test centres, and supplies Swiss sports retailers throughout Switzerland. More than 60% of annual ski production is exported to over 40 countries. Founded in 1935, the family-owned company is based in Malters (LU) and looks back on a long tradition.
Picture 1: Levada-Ski Sunrise
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| Language: | English |
| Company: | Sunrise UPC GmbH |
| Thurgauerstrasse 101b | |
| 8152 Glattpark (Opfikon) | |
| Switzerland | |
| Phone: | 0800 333 000 |
| E-mail: | sunrisemediaservice@sunrise.net |
| Internet: | www.sunrise.ch und www.upc.ch |
| EQS News ID: | 1800051 |
| End of News | EQS News Service |
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1800051 19.12.2023 CET/CEST