SUNRISE UPC GMBH Tough luck: Roger Federer and Marco Odermatt are ignored in the lift
Transparency directive : regulatory news
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Sunrise UPC GmbH
/ Key word(s): Miscellaneous
In a world characterised by digital distractions, Sunrise makes a charming plea for a more conscious use of mobile phones in its new TV spot. A young woman misses the opportunity to chat with Swiss sports icons Roger Federer and Marco Odermatt in the lift because she is too engrossed in her smartphone. "Today, mobile phones are an essential part of our everyday lives. But while we immerse ourselves in digital reality, there is a risk of missing out on the world around us. This prompted us to shoot this TV advert with our ambassadors Roger Federer and Marco Odermatt. We want to show in a charming way that life can be full of surprises," says André Krause, CEO Sunrise. The main character in this story is a young woman who is travelling in a lift - engrossed in cat videos and nail tutorials. She doesn't realise that both tennis legend Roger Federer and skiing champion Marco Odermatt are getting on the lift. A situation that the two sports stars acknowledge with an amused smile. Only when the special moment is over does the protagonist take her eyes off her mobile phone and realise that she has missed a unique opportunity.
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| Language: | English |
| Company: | Sunrise UPC GmbH |
| Thurgauerstrasse 101b | |
| 8152 Glattpark (Opfikon) | |
| Switzerland | |
| Phone: | 0800 333 000 |
| E-mail: | sunrisemediaservice@sunrise.net |
| Internet: | www.sunrise.ch und www.upc.ch |
| EQS News ID: | 1839929 |
| End of News | EQS News Service |
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1839929 19.02.2024 CET/CEST